Understanding Assist Clicks and Assisted Conversions [PART 2]

by Rocco Baldassarre
Google AdWords allows advertisers to add custom columns to their campaign statistics such as impression share, bid strategy type, shares, comments, follows, and more. As mentioned in part 1 of this article series, one of the most underestimated tools are assist clicks as well as so-called click assisted conversions, commonly referred to as assisted conversions.Read the full article