3 Ways Uncertainty Can be Used for Persuasive Marketing

by Jonathan Svilar
We’ve already talked about using certainty for marketing persuasion, but the other side of our informative session with Stanford Professor Zakary Tormala can be just as useful. Here are some effective ways to harness the power of uncertainty. Interruption Effects Interestingly, most of the data around uncertainty supports counterintuitive claims.Read the full article