Delving Into the Auction Insights Report

by Helena Clark
The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction. This report is vital to an advertiser’s analysis, as the bidding strategy of others has a direct impact on results. This report has come a long way since its first release of only analyzing one keyword at a time.Read the full article