Does Real-Time Marketing Really Work? New Book Says Yes & Has Data To Prove It

by Martin Beck
We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the uber example, an inspired tweet quickly conceived, produced and sent during the Super Bowl blackout of 2013. That tweet spawned more than 10,000 retweets in an hour and launched a legion of brand imitators trying to produce magic moments of their own.Read the full article