Does the cost of Facebook’s mobile advertising outweigh the ROI?

by Justin Lafferty
Mobile advertising was the star of Facebook’s Q3 earnings call, as 66 percent of the company’s advertising revenue comes away from desktop. The shift to mobile is a major trend industry-wide, according to a recent study by mobile-focused Facebook Marketing Partner Ampush. Ampush studied the cost of mobile advertising on Facebook and Twitter, finding that while it is getting m ...Read the full article