Facebook: Cookies Are “A Terribly Unreliable Way To Do Marketing”

by Matt Mcgee
Erik Johnson, Head of Atlas, speaks at Web Summit 2014 in Dublin, Ireland. “If you gain a young person as a customer, they’ll be your customer for life.” With that claim, Facebook’s Erik Johnson set the stage for a talk about the challenges of mobile marketing and attribution at Web Summit, a tech and marketing conference underway in Dublin, Ireland.Read the full article