Five Tips for Effective 'Emotional Branding'

What we're now calling emotional branding isn't new. Dale Carnegie developed famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. In case you're inclined to sneer at the self-help philosophy, consider that this stuff works. And sells. How to Win Friends and Influence People has sold over 30 million copies since its ...Read the full article

Security Cameras

All the time around us small acts of kindness, bravery and love are happening. Follow Coca-Cola on Facebook, Twitter or Instagram to discover more of these acts of good. Tell your story and spread the good to the world using #sharethegood.


This year's best tear jerker is a mobile ad

A Thai mobile company has created an ad that has generated over four million views in a week. A mobile ad that moves you to tears, and not tears of anger or frustration - actual tears of sadness. That can't be right. Well, Thai mobile phone company True Move H has managed to produce the kind tear-jerker that people rarely see outside of Hollywood. The ad, Giving, has racked up more than 4 million views on YouTube, and it's clear from the comments below the video that the story is pulling heart-strings. The ad begins with a young boy stealing medicine for his sick mother. He is caught by the pharmacist and is in trouble until a nearby cafe owner intervenes on his behalf and pays for the medicine. The story then jumps forward 30 years - and, we'll let's not spoil everything, but it ends with an act kindness being repaid.