For better or worse, brands rock the midterm vote

by Tanya Dua
If the Twitter feeds of consumer brands are indicative of any larger trends, then voter turnout should be huge today. From Skittles to White Castle to Kenneth Cole, big companies were tweeting their civic pride — while carefully avoiding anything in the way of partisan rhetoric. Be it a sporting event, a holiday, or even an election, brands these days do not pass up on an oppo ...Read the full article