How Are B2B Marketers Scoring Leads? [Infographic]

Most B2B marketers (58%) say they use lead scoring as a general way to make their marketing efforts more effective, according to the following infographic by Lead Lizard. Most marketers also say they use just one lead scoring program, and "very few marketers use more than four leading score models," Lead Lizard states. What criteria are B2B marketers using for ...Read the full article