IAB Taking Comments On New Standard API For “Programmatic Direct”

by Ginny Marvin
The Interactive Advertising Bureau (IAB) has released OpenDirect 1.0, a standard API for programmatic buying and selling premium inventory direct from publishers, for public comment. OpenDirect was initially created by AOL, Microsoft, Yahoo and Yieldex to provide a guaranteed standard API for programmatic premium direct sales. Bionic Adverising Systems and MediaMath then joined the effort.Read the full article