It’s fun-time for marketers as display ads get gamified

This article was written by Lena Hofman, Product Analyst at Celtra. Infographic: A Marketer’s Guide to Gaming in Display Ads In a market increasingly carved up into smaller and smaller pieces along demographic lines, marketers are hungry for techniques with more universal appeal. And one thing is pretty true for all of us: From the cradle to the grave, we all love to play games.Read the full article