Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

by Jen Havice
Is your landing page copy sending mixed messages? Image by Alan Turkus via Flickr. Keep ‘em guessing. It may work on a first date but it’s not a good tactic for your landing pages. Why? Because ambiguity in your copy can be a conversion killer. Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do.Read the full article