Making the move from Big Data to 'Smart Data'

by David Moth
In the past decade there has been a massive increase in the amount of data that is potentially available to marketers. But simply having a lot of data is of no real use to anyone. It’s the quality of the data and what you do with it that counts. If I may indulge in the use of some buzzwords: marketers need to move from big data to smart data.Read the full article