Nielsen Study Shows Twitter Boosts Time-Shifting TV Viewership

by Martin Beck
As live TV audiences shrink, the television industry is scrambling to refine success metrics. One such new measure is the +7 audience, the added viewership during the seven-day window after a show airs. It can be a significant number; Nielsen reports that some networks are seeing more than 50% of their 18-34 aged viewership coming in the +7 time period.Read the full article