Over Half of All 2014 Auto Manufacturer Ad Spending Will Be Online

by Douglas Karr
My last 3 cars that I’ve purchased for myself have been new cars and I’ve personally witnessed a transformation in the selling cycle and relationship with my dealer. When I purchased my first new car about 15 years ago, I drove it off the lot and never looked back. When I purchased my next new car about 10 years ago, I would receive some direct mail from time to time… but hones ...Read the full article