Part 5: SEM Ad Copy Testing Insights for Your CMO

by Sarah Burns
You don’t need Drew Kerry to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do this. Let’s say you are an online retailer selling $100 shoes that are on sale for $90.Read the full article

The Price Is Right - DOUBLE PRICES

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