Snapchat rolls out its first ad campaign – Is it way too creepy?

by Caitlynn Cush
Posted on 04 November 2014. Recently Snapchat the self-destructing messaging app launched its first live advertisement. The advertisement was for the upcoming horror movie Ouija by Universal Pictures and has had millions of views. This is a huge step for Snapchat because until now the messaging platform has had tens of millions of users but no strategy to monetize their traction.Read the full article