The 2014 Branded Content Approval Matrix

by Joe Lazauskas
It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix, judging the year’s big happening ...Read the full article