The Frame and the Field: the art of making marketing technology decisions

by Scott Brinker
I want to share an idea with you that’s been in my head for a while. It may sound fairly obvious — and perhaps it is, to most of you. It is how I’ve seen people make choices with marketing technology that materially alters the outcome. But I suspect that they’re not always consciously aware of it. I call it: the frame and the field.Read the full article