Why DigitasLBi installed more than 100 beacons in its office

by John Mcdermott
Nobody likes a mandatory meeting. And few industries do more meetings — pitch meetings, client meetings, staff meetings, meetings about future meetings — than ad land. DigitasLBi is hoping to eliminate, or at least mitigate, time wasted on unnecessary meetings, with the help of beacon technology. The agency has installed 120 beacons — devices that communicate with nearby smart ...Read the full article