Would training turn store staff into in-store marketers?

by Sebastian Gutierrez
With new technologies like iBeacon, the in-store experience offers a rich seam of customer insight for retailers to mine, but ensuring shop-floor staff are trained to interpret those insights and act more like marketers is vital. In recent years, online pure-plays such as ASOS have made a great success of using insights gleaned from customer interactions to keep people coming back for more.Read the full article