Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon Newman Talks to Marketing Smarts [Podcast]

Deon Newman, B2B Marketer of the Year and IBM's vice-president of marketing for System z, spearheaded a global campaign marking the 50th anniversary of the company's iconic mainframe computer. The Mainframe50 campaign generated more than 25,000 news stories and 90,000 mentions of Mainframe50 and IBM in social media conversations.Read the full article