Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

by Jon Loomer
As an advertiser on Facebook, you need to be aware of frequency. This is the number that tells you how often you’ve reached the average user with your ad during a given period of time. There’s no hard or fast rule on what frequency is too high for a period of time, but the fact of the matter is that you don’t want to overwhelm your audience with ads.Read the full article