How Friends Influence Us On Social Media (and What This Means for Savvy Marketers)

by Kevan Lee
Why do you read the updates you read? Why do you browse the products you browse? There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like. Researchers have discovered some specifics behind why friends impact us the way they do.Read the full article