How Toyota beats 24 other car brands in Twitter engagement

by Christopher Ratcliff
When it comes to buying a new car 64% of research is done between the hours of 6pm and 9pm. Car buyers want to engage with brands in the evening when they're home and can take the time to research this major purchase decision properly. This means it is vital to adopt a social media strategy that does not switch off after 5pm or at weekends.Read the full article