Making The Case For An Account Restructure

by Amanda West Bookwalter
Most of the time, we inherit PPC accounts from new clients or when we take on new positions as in-house managers. I’ve been in the industry for nearly four years, and I have yet to take on a client that came to us with no account. Naturally, we all like things organized a little differently. Some of that is just preference, but some differences in organization can really have ...Read the full article