Political Advertising: Targeting Voters Far Outstrips the Message

If you consumed any media in the last week, you noticed the overwhelming barrage of political ads. Many of the campaigns set records for spending, and experts estimate that over $4B was spent in this year’s midterms. TV and radio stations loved the burst of income, even if it made their platforms intolerable. Social media and other forms of narrowcasting were also effected.Read the full article