Progressive Insurance #FloBron Campaign Meets With Mixed Response

by Steve Hall
In an effort that, at least according to several commenters, has been completely misunderstood, Progressive has combined the King of Sports (LeBron James) with the Queen of Marketing (Flo from Progressive) that has the two switching places. In alignment with the brand’s ongoing effort to convince people to make the switch to Progressive, the brand has launched The Switch, a ...Read the full article