Proximity Marketing: How to Share Local Inventory with Google Search

by Linda Bustos
Mobile search isn’t just some thing people do when they’re not near a PC. The smartphone has become as much of an offline shopping tool as a touchpoint for ecommerce. And it’s not just an up-funnel “research” touchpoint. Google’s own consumer research reports 56% of mobile searches “on-the-go” have local intent.Read the full article