Q&A: Microsoft on CRM, retail and B2B marketing

by Ben Davis
I've been eating tapas in Barcelona at Microsoft Convergence. One area I was keen to discuss with Microsoft was retail, an industry the tech giant is doing more in, not just with vanilla CRM but also POS, end-to-end solutions and web. I spoke to Seth Patton, senior director of marketing for Microsoft Dynamics CRM. Here's what he had to say about change in this sector. I.T.Read the full article