The top brands on YouTube, in 6 charts

by Eric Blattberg
For the world’s top brands, having a YouTube strategy is no longer a choice. It’s a necessity. From tech and media brands to food vendors and financial firms, top companies have invested heavily in creating content for (and promoting content on) YouTube. But even as some trends have emerged, there’s still a lot of variety in how the world’s biggest brands approach the Google-owned platform.Read the full article