Twitter’s Adam Bain On “Buy Now” Tweets: “What We Do Is Monetize Emotions”

by Matt Mcgee
Twitter’s Adam Bain (left) at Web Summit, November 5, 2014. Adam Bain, Twitter’s President of Global Revenue, promised new advertising products and explained how Twitter plans to make money with its new “Buy Now” e-commerce button at the Web Summit conference today in Dublin, Ireland. In a conversation with Richard Eyre of the Interactive Advertising Bureau, Bain recapped ...Read the full article