Hey WSJ – Content Marketing Is NOT Native Advertising

by Joe Pulizzi
Disclaimer: This is one of those “inside baseball” posts. It is also devoid of any helpful how-to information (as we’ve become known for at CMI). I wrote this post because I believe it needs to be said. So there. Warning … rant alert! When Amanda Subler, CMI’s media relations lead, notified us that The Wall Street Journal picked up our latest research findings, I was pretty psyched.Read the full article