How Can SEOs Sell "Shiny, Sexy" Search?

by Emily Alford
Many brands still fail to understand the importance of search, according to an ad:tech New York panel discussion focused on SEO. So how can SEOs and search marketers get clients to realize its validity? At the panel, Kevin Ryan, chief executive (CEO) of Motivity Marketing, explained that "A lot of clients don’t want to talk about search" because, while marketers often see th ...Read the full article