Kik Gives Brands More Auto-Messaging Options With Keywords In Promoted Chats

by Martin Beck
Mobile chat apps are wildly popular, especially with the coveted younger demographic, but their primary one-to-one communication functionality puts them in a hard-to-figure category for many marketers. Waterloo, Ontario-based Kik Messenger is taking a run at this issue by giving brands the means to create individual interaction at scale.Read the full article