Survey: Locating Stores Is Primary Mobile Shopping Activity

by Greg Sterling
As with other holiday related surveys being released almost daily, new consumer data from shopping site Retale (1,000 US adults) argue that consumers will spend more money on holiday shopping this year. And much of that spending will be influenced by mobile. Earlier this week AppLovin projected that 30 percent of Cyber Monday e-commerce transactions would happen via mobile devices.Read the full article