The 20 Most 'Simple' Brands in the World

Global consumers ranked ALDI, the German discount supermarket and owner of Trader Joe's in the United States, as the most 'simple' brand in the world for the second year in a row, according to a recent report from Siegel+Gale. The report was based on data from a survey of 12,318 consumers in eight countries (the US, the UK, Germany, Sweden, China, India, the UAE, and Saudi Arabia).Read the full article