Using data science with A/B tests: Sample sizing

by Jeff Rajeck
A/B testing is now an integral part of digital marketing. But the tests can produce the wrong results if they are not conducted correctly. Here is part one of a three-part series about how you can use data science techniques to avoid making big mistakes with your A/B tests. Ever since Wired revealed that Amazon ran hundreds, if not thousands, of tests on customers to optimize ...Read the full article