What Exactly Is Content Marketing and Why Do You Need It?

Advice from the experts on the best ways to do it One of the most effective new marketing approaches out there is content marketing. Over 85% of brands use it, but less than 38% believe they’re good at it. In many ways, content marketing is more important for small businesses. So what, exactly, is content marketing? Why is it important? And how the heck do you actually do i ...Read the full article