Why Shoppers Abandon Their Carts – and What Search Marketers Can Do to Help

by Larry Marine
Most search marketing efforts are focused on merely getting users TO a site, but fail to leverage user behaviors to help KEEP them on a site. And most site managers don’t understand the relationship between search and cart abandonment. While site managers often lament the high percentage of abandoned carts on their sites, most managers fail to understand WHY so many carts go abandoned.Read the full article