A Growing Challenge for 2015: How to Find Trained Content Marketing Professionals

by Michele Linn
Each year we track the challenges marketers are having with content marketing in our research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals. This challenge has seen a 320% increase for B2C marketers over the past year. Only 10% cited finding trained content marketing professionals as a hurdle last year, and 32% did this year.Read the full article

How to Find Trained Content Marketing Professionals

This is the second roundtable discussion about Content Marketing Institute's 2015 B2C content marketing research. For more information: http://contentmarketinginstitute.com/... Participating in this discussion: Julie Fleischer, Director of Data + Content + Media at Kraft Food Group; David Germano, VP of Content Marketing for Magnetic Content Studios; Todd Wheatland, Head of Strategy at King Content; Andrew Davis, author of Brandscaping; and Brice Bay, Chairman and CEO at EnVeritas Group. About Content Marketing Institute (CMI) Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA. CMI also produces Intelligent Content Conference, Content Marketing Sydney and Content Marketing Singapore. CMI also publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.