John Lewis Christmas Advert 2014 - #MontyThePenguin
Watch the new John Lewis Christmas TV advert with Monty The Penguin. Click here to continue the story: http://www.johnlewis.com/christmas-advert The music is ‘Real Love’ performed by Tom Odell, the original song was written by John Lennon. Subscribe to this channel for regular video updates http://www.youtube.com/subscription_center?add_user=johnlewisretail If you want to hear more from #MontyThePenguin Like John Lewis on Facebook http://www.facebook.com/johnlewisretail Follow Monty and Mabel on Twitter @Montythepenguin http://www.twitter.com/@MontyThePenguin @Mabelthepenguin http://www.twitter.com/@MabelThePenguin Visit the John Lewis Christmas shop for seasonal inspiration: http://www.johnlewis.com/
The John Lewis Advert: Recut
Monty the Penguin has a seriously darker side. Swap the John Lennon music with the trailer to The Babadook and p-p-p-pick up a heart attack.
John Lewis 'Making the Nation cry... and buy' - IPA Effectiveness Awards case study
Adam&eve took home the Grand Prix at the IPA Effectiveness Awards in 2012 for their John Lewis campaigns which sought to use highly emotional TV advertising to drive sales. This film by the IPA & Thinkbox shows how these campaigns generated £1074m of incremental sales and £261m of incremental profit in just over two years. To find out more and download the full case study, visit: http://ow.ly/qysGX
John Lewis Christmas Advert 2013 (The Poke Version)
Parody. Visit the site ► http://www.thepoke.co.uk Subscribe to us on YouTube ► http://www.youtube.com/user/PokeHQ?su... Get us in your Facebook ► http://www.facebook.com/PokeHQ Follow us on Twitter ► http://twitter.com/#!/thepoke
John Lewis Christmas Advert 2013 parody
A not very subtle mash up between the new John Lewis advert and the governments desire to kill wildlife against science's better judgement. Sorry for the lack of ho-ho-ho but there are a lot of Badgers that couldn't be with us to appear in that advert. Music and singing by Mrs TO Chopping of the visuals and extra footage by me HappyToast
John Lewis 'The Bear & The Hare' - The Making Of
Making of film directed by Jake & Josh
The Bear & the Hare is the first John Lewis campaign to embrace the emotive power of animation, a filmic technique so evocative of Christmasses gone by.
Elliot and Yves took the two most traditional and time-honoured animation processes – stop-motion and traditional hand-drawn 2D animation – and combined them to create something innovative and unique. Their aim was to do almost everything in camera, using real lighting, lens and film craft to build a world where the audience can see and feel the painstaking work behind it. The 2D animation’s physical interaction with the set and the human imperfections inherent in the process create a hand-crafted piece full of heart and integrity.
The animation process involved constant shifts between 2D and 3D worlds. In order to achieve this complicated combination the whole film was first created in Blinkink Studios as a 3D previsualisation animatic with all the sets and characters built to scale. This allowed everything to be developed and planned alongside the modelmakers and animators, thus integrating the different disciplines and processes before the set was built or the characters were printed.
Aaron Blaise (Brother Bear, The Lion King, Mulan) and his team of veteran Disney animators at Premise Entertainment in Orlando, Florida, designed and animated the characters. The 2D-animation frames were printed onto mounted paper and cut with a laser. Each frame (nearly 4,000 in total) was then individually hand-labelled before going on set. Feature-film stop-frame animators then spent 6 weeks bringing the world to life.
The set was built by our production designer John Lee (Aliens, Fantastic Mr Fox, Frankenweenie) and his team at Shepperton Studios before being transported to Clapham Road Studios ready for the stop-motion shoot.
Post-production was done in-house in Blinkink’s animation studio, and the final grade was completed at MPC.
Elliot Dear & Yves Geleyn
James Stevenson Bretton
Premise Entertainment LLC
2D Animation Supervisors:
2D Line Producer:
Head of Clean-up 2D Animation:
2D Clean-up Artists:
Mi Yul Lee
2D Compositor/Scene Setup:
2D Artistic Coordinator:
2D Digital Artist:
2D Lead Colourist/Coordinator:
Assistant 2D Colourist:
2D Illustrator Technician:
The Graphical Tree
Robert Frank Hunter
Robert Frank Hunter
3D Technical Director:
3D Previsualisation Artist:
Lead Stop-Frame Animator:
Production Designer/ Supervising Modeller:
Art Department Modellers:
Yossel Simpson Little
Art Department Assistants:
Director of Photography:
Sam Sneade at Speade
Ellie Johnson at Speade
Sam Robson at Factory Studios
Jean-Clement Soret at MPC
‘Making of’ Film:
Jake Hopwell & Josh Hine
Adam & Eve DDB
Executive Creative Director:
Aidan McClure Laurent Simon