How to watch the John Lewis Christmas ad

by Chris Smith
Children, animals, emotional narrative, a soft remake of a pop classic: John Lewis’ 2014 Christmas ad sticks to the tried and tested formula. Funny enough, the coverage around it hasn’t moved on much either. This year’s ad focuses on a penguin called Monty who longs for love. Once again, it doesn’t fail to deliver a tear-jerker of a happy ending.Read the full article

John Lewis Christmas Advert 2014 - #MontyThePenguin

Watch the new John Lewis Christmas TV advert with Monty The Penguin. Click here to continue the story: The music is ‘Real Love’ performed by Tom Odell, the original song was written by John Lennon. Subscribe to this channel for regular video updates If you want to hear more from #MontyThePenguin Like John Lewis on Facebook Follow Monty and Mabel on Twitter @Montythepenguin @Mabelthepenguin Visit the John Lewis Christmas shop for seasonal inspiration:

The John Lewis Advert: Recut

Monty the Penguin has a seriously darker side. Swap the John Lennon music with the trailer to The Babadook and p-p-p-pick up a heart attack.

John Lewis 'Making the Nation cry... and buy' - IPA Effectiveness Awards case study

Adam&eve took home the Grand Prix at the IPA Effectiveness Awards in 2012 for their John Lewis campaigns which sought to use highly emotional TV advertising to drive sales. This film by the IPA & Thinkbox shows how these campaigns generated £1074m of incremental sales and £261m of incremental profit in just over two years. To find out more and download the full case study, visit:

John Lewis Christmas Advert 2013 (The Poke Version)

Parody. Visit the site ► Subscribe to us on YouTube ► Get us in your Facebook ► Follow us on Twitter ►!/thepoke

John Lewis Christmas Advert 2013 parody

A not very subtle mash up between the new John Lewis advert and the governments desire to kill wildlife against science's better judgement. Sorry for the lack of ho-ho-ho but there are a lot of Badgers that couldn't be with us to appear in that advert. Music and singing by Mrs TO Chopping of the visuals and extra footage by me HappyToast

John Lewis 'The Bear & The Hare' - The Making Of

Making of film directed by Jake & Josh

The Bear & the Hare is the first John Lewis campaign to embrace the emotive power of animation, a filmic technique so evocative of Christmasses gone by.

Elliot and Yves took the two most traditional and time-honoured animation processes – stop-motion and traditional hand-drawn 2D animation – and combined them to create something innovative and unique. Their aim was to do almost everything in camera, using real lighting, lens and film craft to build a world where the audience can see and feel the painstaking work behind it. The 2D animation’s physical interaction with the set and the human imperfections inherent in the process create a hand-crafted piece full of heart and integrity.

The animation process involved constant shifts between 2D and 3D worlds. In order to achieve this complicated combination the whole film was first created in Blinkink Studios as a 3D previsualisation animatic with all the sets and characters built to scale. This allowed everything to be developed and planned alongside the modelmakers and animators, thus integrating the different disciplines and processes before the set was built or the characters were printed.

Aaron Blaise (Brother Bear, The Lion King, Mulan) and his team of veteran Disney animators at Premise Entertainment in Orlando, Florida, designed and animated the characters. The 2D-animation frames were printed onto mounted paper and cut with a laser. Each frame (nearly 4,000 in total) was then individually hand-labelled before going on set. Feature-film stop-frame animators then spent 6 weeks bringing the world to life.

The set was built by our production designer John Lee (Aliens, Fantastic Mr Fox, Frankenweenie) and his team at Shepperton Studios before being transported to Clapham Road Studios ready for the stop-motion shoot.

Post-production was done in-house in Blinkink’s animation studio, and the final grade was completed at MPC.


Elliot Dear & Yves Geleyn

Executive Producers:
Bart Yates
Michael Feder

Bart Yates
James Stevenson Bretton
Josephine Gallagher

Line Producer:
Kev Harwood

Production Manager:
Benjamin Lole

2D Animation:
Premise Entertainment LLC

2D Animation Supervisors:
Aaron Blaise
Dominic Carola

2D Line Producer:
Iris Pearson

2D Animators:
Erin Humiston
Darko Cesar

Head of Clean-up 2D Animation:
Janelle Bell-Martin

2D Clean-up Artists:
Mi Yul Lee
Teresa Quezada-Geer
Jacque Pierro
Chad Thompson
Jason Peltz

2D Compositor/Scene Setup:
Mac Masters

2D Artistic Coordinator:
Pam Darley

2D Digital Artist:
Anthony West
Enoc Castaneda

2D Lead Colourist/Coordinator:
James Lancett

2D Colourists:
Sean Weston
Joseph Sparkes
Frankie Swan
Harriet Gillian

Assistant 2D Colourist:
Lila Peuscet

2D Illustrator Technician:
Albert Sala

The Graphical Tree

Laser Cutting:
Ewen Dickie

Robert Frank Hunter

Storyboard Artists:
Sav Akyuz
Steve Tappin
James Lancett
Robert Frank Hunter

3D Technical Director:
Patrick Hearn

3D Previsualisation Artist:
Simone Ghilardotti
Lucas Cuenca
Johannes Sambs

Lead Stop-Frame Animator:
Andy Biddle

Stop-Frame Animators:
Daniel Ojari
Daniel Gill

Production Designer/ Supervising Modeller:
John Lee

Art Department Modellers:
Colin Armitage
Sonya Yu
Maggie Haden
Collette Pidgeon
Yossel Simpson Little
Richard Blakey
Gary Welch
Christy Matta
Lucy Begent

Scenic Painters:
Fiona Stewart
Beth Quinton

Rigging Department:
Richard Blakey

Art Department Assistants:
Morgan Faverty
Anna Ginsburg
Jennifer Newman

MOCO/Camera Assistant:
Max Halstead

Director of Photography:
Toby Howell

Aldo Camilleri

Robert Gould

Post Production:
Blinkink Studios

Post Production/Compositing:
Alasdair Brotherston
Ian Sargent
Carlos Diego
Jonathan Gallagher
Elliot Dear

Sam Sneade at Speade
Ellie Johnson at Speade

Music Consultants:
Leland Music

Sound Design:
Sam Robson at Factory Studios

Jean-Clement Soret at MPC

‘Making of’ Film:
Jake Hopwell & Josh Hine

Studio Manager:
Elizabeth Day

Studio Assistant:
Toby Goodyear

Laura Barbi

Advertising Agency:
Adam & Eve DDB

Executive Creative Director:
Ben Priest

Creative Directors:
Aidan McClure Laurent Simon

Agency Producer:
Anthony Falco

Assistant Producer:
Catherine Cullen