If You’re Doing Social Media For SEO, You’re Doing It Wrong

by Ronell Smith
My dad used to say, “If you tell the same lie long enough, eventually it catches up to you and you have to account for it.” You’d think my dad was a content marketer, since many of the “white lies” we’ve been telling brands for years are finally coming to roost. The biggest among those untruths is overstating the value of social media to brands who were neither prepared to take ...Read the full article