Kraft gets 4 Times Better Results from Content than TV ads

by Jeff Ogden
Think TV ads are a good investment? Guess again. Jeff Ogden of Find New Customers shares some business lessons with you. If Kraft gets 4 times better results from content marketing than advertising, then it’s time to rethink your spending. Think of all the car ads, lawyer ads and pharmaceutical ads on TV. Turns out that there’s a much better way to spend your marketing dollars – Content Marketing.Read the full article