New Windows Phone “Ad Mediator” Lets Developers Stack Ad Networks

by Ginny Marvin
Today Micorosoft released Windows Ad Mediator, an extension to help Windows Phone app developers fill more ad inventory. The extension allows developers to “plug and play” third-party ad networks into their apps to help ensure ad inventory doesn’t go unfulfilled. Developers can choose the ad networks they want to use and manage the in-app ad software development kits (SDKs) ...Read the full article