Post-mortem: Where a UK charity’s Twitter app went wrong

by Chris Smith
Samaritans Radar is a newly launched a Twitter app designed to help people know when their friends are struggling. Once users sign up, they receive an alert when one of the people they follow tweets out certain trigger words: “nobody cares about me,” for example, or “I can’t cope.” This well-meaning app initially received a positive public reception, but things quickly turned sour.Read the full article