Pound Wise, Penny Foolish SEO (And Content Marketing)

by Tom Schmitz
Is your marketing pound wise and penny foolish? What do I mean, and how does this impact search engine optimization (SEO)? Pound Wise Marketing Getting in front of decision makers and their influencers is difficult. That is why each year, companies that sell big-ticket items enthusiastically commit large chunks of money to purchase email lists, sponsor webinars and push out press releases.Read the full article