The sad brand saga of Microsoft’s Surface

by John Mcdermott
If it were ever possible to feel bad for an inanimate, mass-marketed piece of consumer technology, then Microsoft’s beleaguered Surface would be worthy of such sympathies. Despite hundreds of millions of dollars spent advertising the “It’s not just a tablet!” device and high-profile branding deals with both CNN and the NFL, Surface just can’t seem to differentiate itself from ...Read the full article