When Metrics Matter (And When They Don’t)

by Anton Rius
Content Promotion, Earned Media, Owned Media, Paid Media, Shared Media Published 28 mins ago | By: Anton Rius In the days of traditional advertising, before the rise of digital, there used to be a very simple formula for calculating ROI. If you ran an ad campaign in a magazine over the course of a year, and at the end of that year your business was profitable, you would at ...Read the full article