Why Clickbait Is Dangerous for Brands

by Herbert Lui
Since the advent of social media, publishers have eagerly teased appealing, easy-to-digest links in order to get consumers to view and share their content. You may know this practice as clickbait, and it’s the siren song of the publishing world. And for emerging brand publishers, figuring out how “clickbaity” to be presents a huge challenge.Read the full article